A sustainable and ethical fashion festival in Barcelona
Giving clothes a second chance is an increasingly recurrent thought in today’s youth. Rework Fest arises from the need to present other more sustainable alternatives within fashion as a counterpoint to a polluting textile industry. It is a space where emerging talent and youth debate about the way we consume fashion.
To solve the visual identity of this festival we created a system based on the concept of repetition related to the sewing machine. Applying this resource to the characters and icons, we formed different seams, which allow us to play with the messages to create diversity. The use of color is assigned to differentiate between activities within the festival.