How do you perceive colours?
Have you ever heard about protanopia, deuteranopia or even tritanopia?
Colour blindness is an individual vision condition that affects 350 million
of people in the world, and 17% of them realize about their condition after age 20.
It varies from person to person, some of them have complete colour blindness
and others might just have a colour anomaly.
Insight is an NGO that was born from the need of early diagnosis for colour blind kids.
This organisation proposes a system where every kid can experience colour in their main environments.
For this, Insight focused on home, school and health contexts, developing different interactive tools
where children can enjoy and play with colour while their tutors can check if there are any issues
regarding their colour perception. Insight believes in a world where everyone can enjoy colour.
Since the medical environment is the one we think of first when talking about diagnosis, we decided to start from this context.
Taking into account all the existing methods, we found that interaction and playfulness were lacking. So we took these keywords as a starting point.
The tool is built up by circular wood layers and the child has to rotate these layers one by one, until finding the colour asked on the tool.
The identity followed the shape of the tool and the graphic system was created by the circle shape deconstruction.
In the home, we developed a book that overlooks the experience of colour through emotions.
This book talks about joy, sadness, calm, and anger, and it’s supported by colorful
illustrations (some have diagnostic purposes and others are purely visual).
Apart from that, through small indications asked in the book, it’s also possible
for the parents to recogniseif there’s any colour recognition issue with their child.
Since the tool needed to be packed, we made a doble function
packaging where the cover offers a chart rotation interaction.
When rotated, these charts reproduce an optical illusion.