“Don’t design for designers. Design for people”
“Don’t design for designers. Design for people”
“Don’t design for designers. Design for people”
“Don’t design for designers. Design for people”
“Don’t design for designers. Design for people”
Do you have a prefered name/nickname and pronouns? What?
My real name is François but in the "creative world", people call me Frans. It's just easier for everyone to pronounce and spell.
What was the most memorable experience you had in Barcelona?
Going to OFFF Barcelona was crazy for me. It was the first time in my life that thousands of people surrounded me with the same passion as me! I met incredible people and watched very impactful keynotes.
What’s next for you?
I'm going back to Brussels. I'll work as a Creative Art Director with my Copywriter teammate Olivier. We will start our professional journey at MUTANT™, then the future will decide.
What do you need in your working space?
A coffee machine and a lot of design books.
If you weren’t a designer what would you be?
I would probably try to work in the movie industry somehow. As a writer, DOP, or Director,... I don't know but the making of a movie interests me a lot.
Who do you look up to or where do you find inspiration?
My general creative inspiration is in books but...
My visual inspirations are on Instagram.
My concept inspirations are on LinkedIn.
My motivational inspirations are in podcasts.
What is your favorite midnight snack?
I'm boring; I don't really eat midnight snacks so I'll just say water.
MVD
